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Ground Rules

Ground Rules

$73.73
Ground Rules
$73.73

The Story

First edition of Ground Rules by Alejandro Cartagena (2026)

First impression 

Medium format hardback in new condition 

Signed by Alejandro Cartagena to title page

Number of pages: 284
Number of images: 213
Publication date: 2025-11-11
Measurements: 6.69 x 9.21 x 1 inches

About

A comprehensive survey of a prolific photographer who fearlessly charts the dreams and dystopias of Mexico today.

Ground Rules is the first comprehensive, fully bilingual survey charting the career of the prolific photographer Alejandro Cartagena. Celebrated for his photobooks Carpoolers (2014) and A Small Guide to Homeownership (2020), Cartagena is known for his formally engaging and socially incisive images that span the politics of the US-Mexico border, suburban sprawl, and the increasing wealth disparities in North America. Ground Rules deploys a diverse array of photographic formats, from documentary and collage to the appropriation of vernacular photographs and AI-generated imagery, all unified by Cartagena’s commitment to addressing Mexico’s most pressing social and environmental issues with humor and pathos.

Published to coincide with a mid-career solo exhibition at San Francisco Museum of Modern Art, on view from November 2025—May 2026.

Ground Rules - Image 2

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 3

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 4

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 5

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 6

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 7

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 8

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 9

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Ground Rules - Image 10

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Description

First edition of Ground Rules by Alejandro Cartagena (2026)

First impression 

Medium format hardback in new condition 

Signed by Alejandro Cartagena to title page

Number of pages: 284
Number of images: 213
Publication date: 2025-11-11
Measurements: 6.69 x 9.21 x 1 inches

About

A comprehensive survey of a prolific photographer who fearlessly charts the dreams and dystopias of Mexico today.

Ground Rules is the first comprehensive, fully bilingual survey charting the career of the prolific photographer Alejandro Cartagena. Celebrated for his photobooks Carpoolers (2014) and A Small Guide to Homeownership (2020), Cartagena is known for his formally engaging and socially incisive images that span the politics of the US-Mexico border, suburban sprawl, and the increasing wealth disparities in North America. Ground Rules deploys a diverse array of photographic formats, from documentary and collage to the appropriation of vernacular photographs and AI-generated imagery, all unified by Cartagena’s commitment to addressing Mexico’s most pressing social and environmental issues with humor and pathos.

Published to coincide with a mid-career solo exhibition at San Francisco Museum of Modern Art, on view from November 2025—May 2026.

Ground Rules | Setanta Books